SMME's Marketing in the Digital World

SMME's Marketing in the Digital World

Sounds very fancy, however in South Africa this is not a thing, culture or trend....

Hi, Happy New Year 2020, I am Difoloane Mokgabudi. I have always and still am fascinated by how big businesses are taking advantage of the new ways of digital marketing but our SMME's simply aren't. I am interested in how to get them to do it.

We know businesses have, over the years used billboards, flyers, pamphlets,newspapers, yellow pages, television ads to market/advertize, the list goes on. Those media required a significant amount of money! Is that what's demotivating SMME's? Is it a confidence issue or is it morals and ethics? Throughout our journey we'll tackle these issues which are tailored for SMME's (I will refer to them as small business).

We are blessed to be living in an era of technology, the internet specifically, which has allowed us to communicate with friends and family and somehow our small business are not able to effectively communicate with their customers which is the reason for slow sales or little to no brand awareness in most cases. I am prepared to guide you, the entrepreneur through the digital marketing space and exchange information with similar individuals who are considering reaching their target audience as it will give them the chance to freely express themselves.

Through these obesrvations, I have started to ask myself why aren't small, medium and micro enterprises taking advantage of digital marketing, Now you may be thinking to yourself: " it's expensive to advertise a mere micro entreprise" , I know it is expensive to market in these economic conditions as well as high levels of competition in all aspects of industries. However, Social Media is currently and relatively underpriced and also affords businesses to market for FREE (organic reach)!!

Well, what's going to happen?.....

I am going to directly speak to SMME's as to how they can access their market using organic (and paid) social media which will build brands and create cultures. Social Media has allowed every player in industry whether big or small, to have airtime to showcase their essence and state their value, which is critically important to building a loyal following, this conversation will be fun and thought provoking.

As we will be exploring social media, in depth analysis of the immediate business environment and customer engagement, I will require a form of practicality from the entrepreneur, this will take work!! . Every aspect of getting into the digital marketing space, in a South African context will take work and action.

Please stay tuned for the next article where we'll be starting to discuss the idea of social media marketing in a South African context and methods for starting off.

And Welcome to Quidy.